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From Behind the Brand to Front and Center: Building a Life-Aligned Business with Anamarie Lopategui
Visibility Strategies for Women Entrepreneurs Podcast | Hosted by Tori Barker
What if the thing holding you back in your business isn’t your marketing strategy or your website, but your own willingness to be seen?
In this powerful episode of Visibility Strategies for Women Entrepreneurs, host Tori Barker sits down with Anamarie Lopategui, founder of Bideako, to talk about what it really takes to build a business that not only works, but feels right. Anamarie shares her deeply personal journey from crime scene investigations to restaurant ownership to becoming a business coach for solopreneurs who crave more alignment, clarity, and purpose.
They unpack how inner visibility, being willing to own your story, and step into the spotlight, is often the biggest unlock for growth. Whether you’ve been hiding behind a brand, feeling stuck in survival mode, or unsure how to lead with clarity, this episode will leave you inspired and equipped with real-world insights you can put into practice.
🔥 What You’ll Hear in This Episode
00:34 – From Forensics to First-Time Business Owner
Anamarie opens up about her unexpected start: going from forensic tech to buying her first business while raising two babies. It was messy, emotional, and full of mistakes, but it sparked her entrepreneurial journey.
01:30 – Flipping Her First Business
What began as a means to an end turned into her first taste of business success. She sold it for a profit and used it to fund her master’s degree, realizing she was capable of much more than she thought.
02:30 – Launching a Restaurant and Life Pivoting Again
When a career move for her husband relocated their family, Anamarie transitioned from teaching to starting a restaurant, to an entirely new chapter of entrepreneurship.
04:00 – Resilience Over Failure
Anamarie reflects on the defining choice to keep going even when she had no idea what she was doing. Her resilience became a blueprint for future growth.
06:30 – Curiosity as a Secret Weapon
We lose it as adults, but curiosity is one of the most underutilized growth tools. Anamarie explains how asking deeper questions helped her solve business problems and find direction.
08:00 – Teaching Meets Coaching
With a background in education, Anamarie naturally brings a teaching lens to business coaching, making complex concepts simple and achievable.
10:45 – Building Bideako and the Accelerator Framework
Anamarie outlines her 4-part business growth accelerator: Clarity, Systems, Finances, and Leadership. She shares how she helps clients simplify and scale without losing themselves.
14:00 – Leading Yourself First
Leadership isn’t just about managing others, it starts with how you lead yourself. Anamarie shares insights on authentic leadership and creating a business culture rooted in purpose.
19:00 – Visibility from Within
Her most vulnerable lesson: hiding behind the brand was holding her back. When she finally showed up fully, her business began to flourish.
21:00 – How Inner Visibility Shifts Everything
We discuss why personal alignment and self-trust are essential before building a powerful outward-facing brand.
23:00 – Mindset, Repetition, and Taking Action
Anamarie talks about mindset as the foundation of business growth and how small, consistent steps build momentum and confidence.
25:00 – Final Advice for the Woman Feeling Stuck
Anamarie shares her go-to question: “Why did you start this in the first place?” Reconnecting to your why is the first step to moving forward.
🎯 Key Takeaways
Visibility starts from within: self-trust, clarity, and purpose must come first.
Resilience isn’t just about pushing through; it’s about learning and adjusting.
Systems and simplicity can create more freedom, not less.
Teaching and mentoring are powerful leadership tools for solopreneurs.
People connect with people, not just polished brands.
Anamarie Lopategui
Anamarie is the founder of Bideako, a business growth accelerator designed for overwhelmed solopreneurs who want to grow without burning out. A former forensic tech, educator, and restaurant owner, Anamarie now blends operations, mindset, and leadership to help women build businesses that actually fit their lives. She’s a passionate advocate for clarity, curiosity, and authentic entrepreneurship.
If you’re ready to build a business that supports your life, not swallows it, this episode is a must-listen. Be sure to subscribe to Visibility Strategies for Women Entrepreneurs wherever you get your podcasts, and share this episode with a fellow founder who needs a reminder that her story matters.
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