🔥 What You’ll Hear in This Episode

[01:45] Gabrielle’s Leap from Corporate

Leaving a stable job at 26 wasn’t easy, but Gabrielle shares how a “calling” drove her to co-found a company with her mom, move back into her childhood basement, and start building Sourced - from the ground up.

[04:00] The Mindset Shift of Becoming a Founder

It’s one thing to be a skilled marketer it’s another to become a business owner. Gabrielle reflects on the identity shift that came with entrepreneurship and why the internal work was just as critical as the external strategy.

[06:45] What Sourced. Actually Does

From accounting to marketing, HR to admin, Gabrielle explains how Sourced. supports small to mid-market companies with flexible, fractional back-office services and how listening is at the heart of their business model.

[09:30] The Visibility Shift: From Employee to Face of the Brand

In corporate, Gabrielle had almost no personal visibility. As an entrepreneur, she realized visibility wasn’t optional it was essential for survival. She opens up about building a brand and finding her voice.

[12:30] “Done Is Better Than Perfect”

This mindset became Gabrielle’s north star. She shares why getting out there whether through networking, social media, or community is far more powerful than waiting until everything is polished.

[16:00] Mistakes That Taught Her the Most

From broken systems to blurred boundaries, Gabrielle shares the missteps she made in her early years and how structure, SOPs, and clear expectations became game-changers for her growth.

[21:00] How Systems Create Space for Visibility

Gabrielle explains how delegating back-office work frees founders to be the face of their brand and how her own team now helps her show up more consistently online.

[24:30] Seasons, Grace, and Priorities

Not every season is visibility-focused and that’s okay. Gabrielle and Tori discuss how to give yourself grace, adapt your strategy, and trust the long game of building a business that lasts.