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Intelligent Fashion for Confidence and Visibility

with Kimberly Wilkerson

Visibility Strategies for Women Entrepreneurs Podcast | Hosted by Tori Barker

What if the clothes you wear could speak life into you, and transform the way you see yourself?

Fashion is more than fabric and design, it’s a language of its own. For Kimberly Wilkerson, her journey from speech-language pathologist to founder of Token Clothing Company proves that words can transform not only how we communicate but how we see ourselves. In this inspiring episode, Kimberly shares how she combined her love of language, positive psychology, and style to create “intelligent fashion” that builds self-confidence and inspires love.

🔥 What You’ll Hear in This Episode

00:00 The Leap from Speech Pathology to Fashion

Kimberly’s story begins in graduate school, where she was doodling clothing sketches in the margins of her notes. Despite loving her career in speech pathology, she always felt a pull toward fashion. In 2020, she finally took the leap, turning down an opportunity in the Virgin Islands to launch Token Clothing Company, a brand rooted in affirming language and purpose-driven design.

04:00 Pajamas with Purpose and the Power of Words

Her first line, Pajamas with Purpose, launched during COVID when loungewear was everywhere. But these pajamas were different: designed with powerful, edifying words printed inside, resting against the skin. Inspired by research on the effect of words on water, and knowing our bodies are 60% water, Kimberly believed words close to the body could truly influence mindset and self-love.

09:00 Intelligent Fashion: Clothing with a Mission

Kimberly coined the term “intelligent fashion” to describe clothing that fuses style with intention. Unlike “smart fashion” (tech-driven apparel), intelligent fashion uses language to build confidence, transform mindset, and bring light into people’s lives. From I Am t-shirts to reflective word placement, her pieces are designed to empower the wearer and inspire everyone who sees them.

14:00 Lessons from Entrepreneurship

Like many entrepreneurs, Kimberly faced unexpected challenges, production errors, quality control issues, and the ongoing struggle to get visibility for her brand. Yet each obstacle became an opportunity to refine her processes and strengthen her resilience. For Kimberly, entrepreneurship is problem-solving in motion, fueled by belief in her mission and a commitment to keep showing up.

19:00 Paying It Forward with Pajamas

One of the most powerful aspects of Token Clothing Company is its Pay It Forward with Pajamas initiative. Partnering with Refuge for Women, the brand provides pajamas and personal notes of encouragement to women who have survived sex trafficking. It’s fashion with purpose, extending beyond self-confidence to community impact.

✨ Quick Tips from Kimberly:

Your brand should represent more than a product, make it a mission.
Words carry energy. Use language that builds confidence for yourself and others.
Every challenge in business is an invitation to grow stronger.
Visibility is not just marketing, it’s sharing the story behind your work.
Always look for ways to give back and align your brand with purpose.

🎯 Key Takeaway

Kimberly’s journey reminds us that visibility starts from within. By combining language, psychology, and fashion, she shows how entrepreneurs can transform confidence into a brand that resonates deeply. Her story proves that challenges are part of growth, that visibility comes from authentic storytelling, and that purpose-driven business has the power to uplift communities as well as customers.

Kimberly Wilkerson

Kimberly Wilkerson is the founder of Token Clothing Company, a brand that blends intelligent fashion with affirming language to help women and girls build confidence and self-love. With a background as a speech-language pathologist, Kimberly has a unique perspective on the power of words and how they shape our lives. Learn more at tokenclothingco.com

Final Thoughts

Confidence doesn’t come from clothes alone, it comes from the meaning we weave into them. Kimberly’s story is a powerful example of how purpose, visibility, and passion can transform an idea into impact.

Scaling your business doesn’t have to come at the cost of your wellbeing, energy, or authenticity.

🎧 Catch the full conversation on Visibility Strategies for Women Entrepreneurs and start building a business that feels as good as it looks.

✅ Want to Know Where You Stand in Your Visibility Journey?

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