What if visibility in your business isn’t about being louder, but being more aligned?
So often, women entrepreneurs pour time and energy into strategies that look good on the outside, but don’t reflect who they truly are inside. The result? Burnout, doubt, and a business that feels more like a burden than a calling.
In this episode of Visibility Strategies for Women Entrepreneurs, I sat down with coach and consultant Tracey Sundkvist to talk about the internal shifts that actually create external impact. From perfectionism and pricing fear to burnout and boundary-setting, Tracey shares what’s keeping women from being seen—and how to change that from the inside out.
[01:18]
Tracey opens the conversation with a truth bomb: If you want your business to grow, it has to start with you. Visibility isn’t just about marketing, it’s about mindset. And for many women, internal beliefs around self-worth, performance pressure, and comparison keep us from fully stepping into the spotlight.
“You’re either going to promote your growth or get in your own way,” says Tracey.
[03:00]
According to Tracey, the two most common mindset traps are:
1. The pressure to perform, especially in male-dominated spaces.
2. The discomfort of charging your worth.
We tend to undervalue our expertise, especially when transitioning from corporate careers into entrepreneurship. Tracey’s advice? “Start big. Your experience already has value—own it from the beginning.”
[06:25]
Tracey shares how coaching helps close the gap between how you’re showing up and how you want to lead. That growth requires being open to conflicting ideas and uncomfortable truths—and using them to expand your perspective.
💡 Stay curious. Stay coachable. That’s how you accelerate transformation.
[13:00]
Burnout doesn’t just come from overworking—it comes from misalignment. If what you’re doing doesn’t feel meaningful, sustainable, or energizing, burnout is inevitable.
Tracey encourages women to reconnect with the why behind their business and align that with their personal values. “The closer those two are, the less likely you are to burn out.”
[17:03]
Tracey reveals the five common mistakes she sees entrepreneurs make:
1. No clear vision
2. Lack of tracking & metrics
3. Neglecting visibility strategy
4. Building in isolation
5. Taking business too seriously (aka losing the joy)
She offers practical ways to course-correct—like reviewing your numbers regularly, getting support, and using humor to keep things in perspective.
[24:00]
If you’re feeling unseen in your business, don’t just ask how to be visible. Ask: “What does visibility look like for me?
"Tracey says to define it with real metrics (audience size, engagement, referrals, etc.) and then ask if your message and presence are truly aligned with the audience you want to attract.
“You have to stop thinking you’re not valuable,” she says. “Visibility starts with believing you are.”
[26:23]
Tracey invites listeners to book a free Chaos to Clarity session designed to help untangle the mental clutter and create a more focused, aligned path forward.
🔗 Book your free ‘Chaos to Calm’ session
💬 Connect with Tracey on LinkedIn
This episode is more than mindset it’s a mirror. Tracey’s insights are a reminder that visibility doesn’t start with marketing, it starts with you. So ask yourself: Where are you still holding back? What belief needs to shift so you can rise?
If this conversation sparked something in you, here’s what to do next:
✅ Listen to the full episode if you haven’t already.
✅ Book your free Chaos to Calm session with Tracey to unpack what’s keeping you stuck.
✅ Take the Visibility Quiz to find out where you are in your visibility journey and get your personalized roadmap.
You don’t have to do this alone—and you don’t have to wait until you feel “ready.”You’re already worthy of being seen.
Tracey is a mindset-focused business coach who helps entrepreneurs scale businesses that are not only profitable, but deeply fulfilling.
Through coaching, strategy, and real talk, she supports women in reclaiming their confidence, redefining success, and stepping fully into visibility.
Take the Visibility Quiz to discover your stage and get a personalized roadmap to grow with clarity and confidence.
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