
So many women entrepreneurs are running their business on pure willpower, juggling everything, wearing every hat, and wondering why growth feels slow and visibility feels exhausting. If that sounds familiar, this episode is going to feel like a deep breath.
This week on Visibility Strategies for Women Entrepreneurs, I’m joined by Donna Dube, business growth strategist and founder of CEO Amplify. Donna helps entrepreneurs shift from overwhelmed and overextended to clear, confident, and focused. And in this conversation, she shares the mindset shift that changes everything:
You don’t need to do more.
You need to do what actually works for you.
From her journey as an ICU nurse to becoming an operations strategist, Donna brings a grounded, practical approach to leading your business with intention and freeing up time for visibility, creativity, and growth.
01:05 Donna’s Unexpected Path to CEO Coach
Donna shares her winding journey from ICU nursing to entrepreneurship.
A friend asked her to help manage a project… and that one “yes” eventually revealed her natural strength for planning, operations, and strategic leadership.
02:25 Why Entrepreneurs Look Put-Together on the Outside… and Drowning on the Inside
Donna noticed a pattern in the online business world:
Polished marketing, strong offers, and a successful front-end, but behind the scenes, the founder was exhausted, stretched thin, and unsure how to grow without burning out.
03:00 What It Really Means to Think Like a CEO
You don’t need a boardroom, a team of 50, or a corporate title.
Even as a solopreneur, you need CEO time, time for vision, strategy, and looking at the metrics that matter.
Donna breaks down exactly what that looks like on a weekly basis.
04:50 The CEO’s Job: Keep a Finger on the Pulse
You don’t need to be a numbers person, but you do need to look.
Donna explains the core metrics all entrepreneurs should track and how avoiding them leads to chaos, confusion, and stalled growth.
06:00 Do Less, Better — The Mindset Shift That Changes Everything
This is one of the most powerful moments of the episode.
Donna explains why doing everything is the problem, not the solution and how choosing the right things creates clarity, consistency, and confidence in your visibility.
07:00 Are You Stuck in the Weeds? Here’s How to Tell
Working more hours than you want?
Dreading maintenance tasks?
Feeling like you can never get ahead?
Donna explains the signs you’re operating as the “technician” instead of the CEO — and what to shift first.
08:41 Systems That Give You Your Time Back
From calendar automation, to delegation, to removing yourself from every micro-task. Donna shares the practical shifts that save hours each week and create more space for growth.
10:38 Growth Tasks vs. Maintenance Tasks
This is the clip your audience will love.
Donna breaks down where your time should be going if you want visibility and revenue growth, and why most entrepreneurs get stuck in maintenance mode without realizing it.
12:08 Delegation, Automation, and Making Smarter Decisions
How to choose what to keep, what to hand off, and what simply isn’t worth your time.
13:12 How Systems Drive Visibility
Donna connects the dots:
When you aren’t bogged down with busywork, you can show up, collaborate, pitch, speak, teach, and lead with intention.
Visibility requires space and systems create that.
14:58 The Power of Human Connection
Donna shares why authentic relationships; email, workshops, conversations, and collaborations, will win in the next era of online business, especially for women.
17:30 Why Trust Matters Now More Than Ever
With AI content everywhere, people need to feel the human behind the brand.
Donna and I talk about the rise of trust-filled touchpoints, testimonials, and consistent nurturing.
19:00 Donna’s Final Encouragement
You can grow your business without burning out.
You can step into your CEO role one simple shift at a time.
And you don’t have to do it all at once.
💡 Quick Tips From Donna
The path to becoming the CEO of your business doesn’t require more hustle, it requires more intention. Donna encourages women entrepreneurs to:
Choose the strategies that feel aligned and produce real ROI.
Cut the noise and ignore what everyone else says you “should” be doing.
Track only a few core metrics consistently.
Identify your weekly growth tasks and protect that time.
Delegate or automate any maintenance task that doesn’t require your expertise.
Create a simple weekly CEO Power Hour to realign with your goals.
These aren’t huge, overwhelming changes, they’re practical shifts that build momentum.
✨ Key Takeaways
The biggest bottleneck in your business might not be your strategy, it might be the way you’re spending your time. Donna reminds us that stepping into your CEO role starts with clarity and intention. When you stop doing everything and start doing the right things, you create space for strategic visibility, stronger leadership, and sustainable growth.
Systems aren’t restrictive, they’re liberating. They free you from maintenance mode, help you lead with confidence, and allow you to show up where it matters most. Visibility isn’t about volume; it’s about purpose, presence, and consistency.
And finally, trust-building through human connection is the future of entrepreneurship. Your presence, your voice, and your leadership matter.

Donna Dube is a Business Growth Strategist and founder of CEO Amplify. With a background in healthcare, operations, and project strategy, she helps entrepreneurs simplify, streamline, and scale their businesses so they can step fully into their CEO role. Donna’s work focuses on clarity, systems, and sustainable growth — helping business owners shift from overwhelmed to empowered.
Download her FREE resource, The CEO Power Hour, at: ceoamplify.ca
🎧 Catch the full conversation on Visibility Strategies for Women Entrepreneurs and start leading, earning, and thriving with confidence and clarity.
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